Ui/Ux Design Brief

Even if it seems clear, do not think that the designer already knows everything about your company. The deeper the designer understands the scope of the business, the more opportunities for creativity he/she has---- - What your organization does - What background your company has - What your goals are and why.
It may be the increase in sales or attraction of more attention to the product or service. State what you are trying to communicate with the help of design and why.
Knowing the main competitors and the unique value proposition of your product is also very useful. The design should reflect the unique advantages of the brand in order to stand out among rivals and be catchy.
When writing about your target audience don't forget to mention the age of your users, their education, marital status, occupation, income, etc. Explain to the designer who these people are, what issues they want to solve, what companies they interact with, etc.
The text and images used in the project are as important as the design, and you must know who writes the copy and where you get the photos. There may be a need to contact such specialists as a copywriter and a photographer. Answer the following questions: - What text to include in the project? - Who will write it? - What images/photos/diagrams, etc. will you use? Who will make them?
Tell the designer about the scope of the project, find some examples/references to the design style you like, and want to see in the project. --- Show templates that you think would suit the most, even if it is the design of your main competitors. By doing so, you set the bar for your expectations--- Show the designer examples that you DO NOT like. This will give them a general idea of your tastes and preferences and prevent you from getting frustrated with their work.
Determine the project budget in advance. This way a designer will be able to optimize the time and resources spent. Determining the budget also allows the designer to decide whether they want to perform this task. --- Give the designer a timeline and set a realistic final deadline. You have to take into account the different stages of the design work such as consultation, concept development, execution, production, and delivery. --- Of course, no one likes haste and it often leads to mistakes, but often it is simply necessary to complete the work in a short time. In such cases, you must honestly inform the designer in advance.